Jason Brubaker 
Every morning, before most people hit snooze, we’re in the barn. Milking cows. Mucking stalls. Same boots. Same buckets. Same rhythm. It’s not flashy. It’s not fast. But it works. We take what the land gives. We build steady. We grow the herd, one cow at a time. Then one morning—half-awake, hands full of buckets—you … Read More
Making videos is hard enough. Trying to post them everywhere—YouTube, Meta, Instagram, podcasts, blogs—can feel like a full-time job. That’s why we follow a simple system that helps us batch, repurpose, and publish without overthinking it. This is our video creation SOP. It keeps us focused, fast, and consistent. In this guide, you’ll see: It’s … Read More
At some point, it feels like everyone starts speaking a different language. CPM, CAC, CTR, ROAS… It can feel like you need a secret decoder ring to figure out what’s working and what’s wasting your money. The good news? You don’t need a marketing degree. You don’t need to love branding or become a full-time … Read More
My wife and I lived in Los Angeles in a small apartment three floors above a Starbucks. We went there every day. Then our daughter was born, and we moved out. We found a home with a backyard—big enough for a kid and a dog to run wild. It was far from the city, but … Read More