Cartoon illustration of a confused businessman surrounded by colorful marketing terms like CPA, CPL, ROI, and CTR on a vibrant purple background, symbolizing overwhelm with marketing jargon.

Grow Your Business Faster: 25 Marketing Terms That Matter

At some point, it feels like everyone starts speaking a different language. CPM, CAC, CTR, ROAS… It can feel like you need a secret decoder ring to figure out what’s working and what’s wasting your money. The good news? You don’t need a marketing degree. You don’t need to love branding or become a full-time … Read More

Is Done-For-You Marketing Worth It?

A few weeks ago, I got on a call with a coach who’d already burned through thousands on ads. He’d hired all the big-name gurus—the ones with perfect headshots, $10K programs, and those over-the-top posts we know are fake but still secretly want to believe. “I made $1 million while sipping coconut water on the … Read More

diy kitchen latte

How To Make Lattes Without An Espresso Machine

My wife and I lived in Los Angeles in a small apartment three floors above a Starbucks. We went there every day. Then our daughter was born, and we moved out after that. We found a home with a backyard. Big enough for the kid and the dog to run. It was far from the … Read More

How My Parents Saved Big Money by Cutting the Cord on Cable TV

In the age of digital entertainment, my parents found themselves paying an eye-watering $220 per month for their cable TV subscription. This hefty bill resulted from the bundle they had signed up for, which included a basic package, phone service, and additional fees that added up quickly. Determined to find a more cost-effective solution, they … Read More

collective accounting saves taxes

My Collective Accounting S-Corp Adventure

Table of Contents Bookkeeping sucks. Accounting sucks. Tax planning sucks. Paying taxes sucks. And if you’re still crunching your numbers in your solo consulting or freelance business while working to serve your clients, you’re likely overwhelmed and paying more taxes than you should. Or at least that is my experience running a single-person LLC for … Read More