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video creation sop

The Lazy Creator’s Video SOP: Record Once, Post Everywhere

Making videos is hard enough. Trying to post them everywhere—YouTube, Meta, Instagram, podcasts, blogs—can feel like a full-time … Read More
Cartoon illustration of a confused businessman surrounded by colorful marketing terms like CPA, CPL, ROI, and CTR on a vibrant purple background, symbolizing overwhelm with marketing jargon.

Grow Your Business Faster: 25 Marketing Terms That Matter

At some point, it feels like everyone starts speaking a different language. CPM, CAC, CTR, ROAS… It can … Read More
diy kitchen latte

How To Make Lattes Without An Espresso Machine

My wife and I lived in Los Angeles in a small apartment three floors above a Starbucks. We … Read More

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