farmer cow and unicorn

Milk Cows, Not Unicorns: The Myth of Front-End Profit in Paid Media

Every morning, before most people hit snooze, we’re in the barn. Milking cows. Mucking stalls. Same boots. Same buckets. Same rhythm. It’s not flashy. It’s not fast. But it works. We take what the land gives. We build steady. We grow the herd, one cow at a time. Then one morning—half-awake, hands full of buckets—you … Read More

Cartoon illustration of a confused businessman surrounded by colorful marketing terms like CPA, CPL, ROI, and CTR on a vibrant purple background, symbolizing overwhelm with marketing jargon.

Grow Your Business Faster: 25 Marketing Terms That Matter

At some point, it feels like everyone starts speaking a different language. CPM, CAC, CTR, ROAS… It can feel like you need a secret decoder ring to figure out what’s working and what’s wasting your money. The good news? You don’t need a marketing degree. You don’t need to love branding or become a full-time … Read More