If you are going to make money blogging, you must first realize that there is no such thing as overnight blogging success. Like any business, making money blogging takes hard work and consistent effort over time. In addition to creating valuable blog content, you will also have to plan your income strategy.
There are three ways to make money blogging. You can choose to sell advertising on your blog, promote competing products and services as an affiliate, or you can create and sell your own products and services. The following provides examples of all three:
1. Sell advertising on your blog.
One of the easiest ways to make money blogging is to sell advertisements on your blog. You have several different options when it comes to selling advertisements on your blog. You may choose to reach out to other blogs and try to sell ad space on your site or join an ad network such as Google’s Adsense. There are advantages and disadvantages to both.
Selling Adspace: The advantage to selling adspace is that you have control over what products and services are featured on your blog. You choose the prices and determine the length the ad actually runs on your site. The disadvantage is the time it takes to reach out to other businesses and sell ad space. And because your ad rates will be determined by the amount of targeted site traffic, selling ad space may not be an ideal strategy until you have at least 500 visitors per day.
Advertising Network: An ad network is a company that connects advertisers to web sites interested in hosting ads. With an ad network, all you have to do is sign up and put some special links on your website. From there, the ad network will publish ads on your site and share a portion of the ad revenue with you. One of the most popular is Google’s Adsense which allows bloggers to easily serve automatic text, image and video ads.
The downside to using an advertising network is control. You can’t always control the ads that appear on your site. And later, if you decide to start selling products, it may make more sense to sell a product versus getting a few pennies per click.
2. Promote Affiliate Products.
While you would like to believe that your blog is the only publication serving your particular niche, this is not a reality. You can rest assured that someone who reads your blog also spends time on competing blogs as well. In many instances these competitor bloggers have created complementary goods, information products and services that would be of benefit to your readers.
So why not create an affiliate relationship with these bloggers? An affiliate relationship is pretty simple. You recommend a product or service to your readers (usually with a special link) and when someone makes a purchase, you get a commission. To get started, all you have to do is send this email to the blogger:
My name is _____ and I run the popular blog over at _____. Aside from your awesome blog I noticed you have a pretty comprehensive eBook. I think my readers would benefit from it. Can you kindly tell me how to join your affiliate program?
While not all bloggers have products or affiliate programs (yet), sending this email is great because it establishes a win-win dialogue that could lead to future collaborations. You never know. Perhaps the blogger would benefit from promoting your products and services for the piece of the action.
3. Create and Sell Products.
In addition to selling advertisements and promoting affiliates, one of the most profitable ways you will make money online is by creating and selling your own information products and services. Some of the most popular information products consist of books, e-books, special reports, videos and membership sites.
If you have something to share odds are good that somebody would benefit from your expertise. When you create and sell your own information products, you have control the price and distribution. And instead of reaching out to become an affiliate, your competitors will reach out to you to promote your products.
Check out the ClickBank Marketplace for both affiliate products and a way to market your own products.