Here’s the deal-e-o. Despite all the hype out there, many bloggers DO NOT get results. It’s a sad fact, but true. Many bloggers spend months grinding out articles only to make a few dollars. And this is the sole reason (I think) why the internet is littered with millions of abandoned blogs.
If you’re not getting results with your blog, it is because you’re not focused on getting email subscribers. Unbeknownst to most, successful bloggers are also proficient in email marketing. So in our short time together, I am going to share a few email marketing tactics that can save you years of frustration.
The reason my popular filmmaking blog didn’t make money the first year was not for lack of traffic. It was because I didn’t know email marketing rules! (And I didn’t know what rules to follow.) Suffice it to say, had I not discovered email, I too may have given up on blogging. And I may have never known how awesome it is to sell stuff in my sleep.
How to Use Email Marketing to To Accelerate Your Blogging Success
As a blogger, your primary goal is to add value to your readers. And one way you add value is by building a genuine, caring relationship with your audience. From day one, you will want to start collecting email addresses.
For this, I recommend using a reputable third-party email marketing service such as Aweber. In full disclosure, Aweber does pay me to promote, but it is the company I utilize for my own blogging business. With Aweber, as soon as you sign up for one of their affordable accounts, you can create ways for readers to connect with you.
Step 1: Create The Ethical Bribe
If you’re anything like me, your email inbox is a twitter feed. It’s hard to read all the emails that come through. It is even harder to respond to any emails. . . Unless you immediately see the value. Your audience is the same.
Presenting value is one email marketing rule you must never violate. This is why it is vitally important that you establish your value from the very beginning. One easy way to create value is by offering something called an ethical bribe.
An ethical bribe is something of tremendous value that you offer in exchange for an email address. For example, the day after I started this blog, I set up my own ethical bribe. Here’s the link.
If you just clicked that link, you were redirected through a series of baby steps that resulted in an email asking you to confirm your subscription. Assuming you clicked, you received my blogging checklist as well as some awesome blogging tips like this one!
While I am obviously utilizing this list-building example to create a more meaningful relationship with you… Take the next few minutes to set up exactly what I did here.
Here are three steps to building a blog business:
- Set up a blog via my Bluehost affiliate link.
- Sign up for an account via my Aweber affiliate link.
- Add your Aweber links to your blog.
(If any of this is confusing, get on my mailing list for up-to-date blogging tips.)
Why you let a 3rd party manage your email marketing.
Whenever I give talks, invariably someone will ask me why they should utilize a 3rd party email provider instead of their own email account. While there are tons of professional reasons why you would never send commercial email from your personal account – One major reason for utilizing Aweber is due to some email marketing rules (also known as Spam laws.)
While I am not a lawyer and can’t offer any legal advice, there are email marketing rules and spam laws set up to protect people from jerks. Utilizing a 3rd party email service provider helps you abide by these rules. They do this by insisting that you:
- Use a double opt-in sign up. (Person opts in and then gets an email saying: Are you sure?)
- Emails sent from these providers include a way for subscribers to unsubscribe.
Why I Think Email Marketing Rules
The biggest reason I love email marketing is because it allows me to automate my business. This is done by setting up an email sequence and putting the emails on an auto-responder.
Aweber provides the following video to explain auto-responders:
As soon as a visitor opts-in to your list, their contact information is added to your database and managed for you, automatically! These subscribers are now part of your “list,” and you can email them with updates, deals and other valuable information. Again, if any of this is confusing, download my blogging checklist and get on my mailing list for up-to-date blogging tips.